There are tons of business professionals that would argue that branding is by far the most important aspect of your business, and in some cases even more important than the quality of your work. Now, this becomes controversial really fast, especially with creative business owners like us, but it’s worth considering when it comes to establishing yourself in your market.
As a digital marketing specialist, clients will hire us mainly because they want to establish a brand identity, that will help them tell their story to their target audience and future generations to come. Our clients don’t only need us because they can’t do it themselves, they need us because, in many cases, they are too biased when it comes to their own company. We possess something that connects with them and makes them trust us to tell their story just how they would want it told to the world.
The same should be taken into consideration for us. We shouldn’t consider ourselves to be “the only” option for creating the entire brand. We should look to experts in the field of branding and design that we connect with, that can get to the core of who we are and assist with relating us to our target audience. What I mean by this is, hire a professional photographer for your personalized content of telling the story of who you are in a visual perspective. Put a face to your business and see how this can add value by establishing a true connection to your potential clients. I can build the website, graphics, logo, promo videos, and design paper marketing materials, but there are certain aspects that require other professionals. And Im here to be real with you, im here to help, and I want you to succeed, period.
Website
Your brand ambassador may or may not be the same person that creates your website, but it is important that you don’t go about it on your own. Just because you CAN, does NOT mean you SHOULD.
It is far more cost effective if I build a website from scratch, than to attempt to use another platform and learn the new navigation tools. To take an existing website and transfer the domain and start fresh is smooth as butter for me. If you are unhappy with your current website, there is a way out and a way to start again, while still keeping your same URL. DON’T ever settle for less than your brand deserves.
“If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer is always no. If you don’t step forward, you’re always in the same place.”
— Nora Roberts, #1 New York Times bestselling author
PROMO VIDEO
As you can read in THIS POST, a promo video can be some of the best marketing investments for your company. I’m 100 percent in favor of this notion, as our promo videos have been a hot subject of almost every conversation I have with a new potential client. There are lots of ways you can go about getting your promo video created, but again I would suggest that you hire a professional for this. You should definitely consider giving our company a try! We have fast turn around and exceptional service, at a very affordable cost. Plus, marketing is a business write off after all, so it’s a great investment with endless benefits for years to come.
A strategic and meaningful brand coupled with a dynamic, well-designed website with awesome content (esp, a promo video and a well-curated portfolio) is essentially clutch in today’s market.
Smoky Mountain Marketing 
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