Smoky Mountain Marketing

Branding and Marketing are married, hand in hand they take on the digital world of influencing potential clients to your business. By gaining a following and having consistent feel to your ads and social presence you are sure to grow your clientele. But how do I have time to do this, I’m busy working!? That’s where a digital marketing/content specialist comes in.

There are over 31.7 million small businesses in America as of March 2021. In the last year it has grown by 1.7 million. Say What!? 1.7 MILLION! One of the many reasons I’m proud to be an American, it’s the land of opportunity. There are studies that show  70-80% of people research a company online BEFORE visiting a small business or making a purchase with them. And 97% of consumers find a local business or local services online. The numbers don’t lie folks and it keeps increasing each day!

We are knees deep in the era of digital marketing as the pandemic put a hurting on small businesses. Digital marketing offers an affordable way to direct traffic to your website and gain leads. Regardless if your focus is to target online shoppers or consumers for services, the world wide web is your friend if it’s utilized in the right ways.

How is Branding Important for Small Business Growth?

Branding is the marketing practice of actively shaping your brand. But there is more to it then you may think.

Your brand is the real representation of who you are as a business and how you want to be understood by consumers. Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It helps people understand what you can offer them and what makes you different. We are all looking for the next best thing/product, so start making the best service that people trust and in turn they won’t have to keep searching. To put it simple BRAND attracts new customers. Why do you think brands like North Face and Patagonia hold their value and are sought after, Brand Brand Brand.

To Conclude…

It’s branding that explains to customers who you are exactly.

At the same time, marketing is essential to attract and engage customers with your brand. By understanding branding and marketing as a whole, it can help you build a solid foundation for your small business.

Thanks for taking time to read my blog! I appreciate ALL of you!

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